Channel: CMO Zone

The psychology of search, B2B marketing & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Rethinking your paid strategy, programmatic content distribution & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Rethinking your paid strategy, programmatic content distribution & more Read More »

Customer journey content, YouTube sunsets video editor & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Customer journey content, YouTube sunsets video editor & more Read More »

Here’s what 376 marketers say is working in online marketing

For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats” and “hows” of digital marketing. For the past decade, I’ve done my best to provide even more information in those categories, helping entrepreneurs with everything from the basics of building an online presence to

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Cloud-computing growth drives Microsoft quarterly earnings beat

Microsoft reported better-than-expected fiscal Q4 earnings and revenues yesterday on the strength of its cloud business. It was a strong affirmation of the choice of Satya Nadella as CEO and his big bet on the cloud. Overall revenues were $24.7 billion, and net income was $7.7 billion (non-GAAP). Earnings per share were $0.98. Revenues grew 9

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Organizing for Martech: Re-examining modern marketing

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable. How do you structure marketing to

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