Channel: CMO Zone

Are brands behind the times when it comes to gender stereotypes in ads?

branding, Channel: CMO Zone, Statistics, Statistics: Online Advertising, Statistics: Online Behavior /

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 percent […]

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Choosing a marketing automation platform

Channel: CMO Zone, SMX & DMD Alerts /

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a

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Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

Marketing Day: Facebook brand safety certification, new Salesforce Marketing Cloud analytics tools, more Read More »

Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion Read More »

Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation Read More »

Gain expert martech strategies. Lowest rates end Saturday!

Channel: CMO Zone, MarTech Conference, Martech: MarTech Today Newsletter, SMX & DMD Alerts /

How many times have you said… “I don’t have enough time to evaluate marketing technology.” “I’m not seeing results on my martech investments.” “I’m fighting internal resistance and organizational dysfunction.” “I need more training than my company can provide.” You’re not alone. Your fellow marketers face these challenges every day too. And many of them

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Marketing Day: Scaling website analytics, future of agencies, marketers and IoT in 2019

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video

Channel: CMO Zone, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video /

Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be” video ad. The brand released the “short film” on Sunday, and quickly generated thousands of reactions, conversations and hot takes about toxic masculinity and whether brands should weigh in on social issues. If

Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video Read More »

Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more Read More »

Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding Read More »

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