Channel: CMO Zone

Take our poll: Is the Time Well Spent movement influencing social media marketing plans?

Channel: CMO Zone, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well spent.” The concept of time well spent was, in fact, pioneered in 2016 by former Google design ethicist Tristan Harris. The Time Well Spent movement is now championed by former […]

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Do brand politics impact consumer purchases? It’s complicated

Channel: CMO Zone, Social media marketing, Statistics: Online Behavior, Statistics: Popularity & Usage, Statistics: Social Media / Good To SEO

A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that argue consumers increasingly want brands to take public social and political positions. The emerging consensus among marketers is that in the current climate

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Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0

Channel: CMO Zone, Marketing Day / Good To SEO

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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Dive deep on best practices in search. Attend an SMX workshop!

Channel: CMO Zone, Internet Marketing Industry: Search Marketing Expo - SMX, SMX & DMD Alerts, SMX conference / Good To SEO

Bona fide digital marketers need proven search marketing tactics and best practices in their toolkit. That’s why SMX® West offers in-depth workshops conducted by the world’s leading subject matter experts in SEO, SEM, in-house, and digital marketing. Workshops will be held Friday, February 1 at the San Jose Convention Center. Each provides: In-depth instruction from

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Channel: CMO Zone

Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0

Dive deep on best practices in search. Attend an SMX workshop!

Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps

Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting

Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories

Marketing Day: Black Friday PPC checklist, Facebook Groups, YouTube ‘ad pods’

Marketing Day: Product listing ads, Facebook Ads Manager problems, the data-driven era