Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for breakfast. Suddenly it’s long, forked tongue darts out into the air just barely missing my nose, as the lizard […]
Chevron storytelling uses purposeful immersive experiences to engage stakeholders Read More »
Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie” opt-ins, getting people to join your list has been difficult for business owners and marketers alike. Once you find a method that works and can grow your list over time, you want to be sure
Stop monthly newsletters: Learn how to make the most of your email list Read More »
As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t work. This week, Adobe released State of Creative and Marketing Collaborations which looks at this issue with a survey of
iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that the move will double its usage metrics and make it the top podcast publisher globally
iHeartMedia to acquire Stuff Media as podcasting continues its rise Read More »
Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can only describe their target market in
Target acquired: How to define and use your ideal target market Read More »
Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with business video platform Vidyard. The new capability, which highlights the growing importance of video in business, operates inside the HubSpot dashboard for marketing, sales or service, Vidyard co-founder and CEO Michael Litt said. Previously, HubSpot
HubSpot adds on-board video capability with Vidyard integration Read More »
While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road. How do you know which solution is best for
How to find good writers and other content marketing struggles Read More »
Much like commercials on TV, users are bombarded with content at every turn as they surf. It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out. As marketers, not only do we need to conduct extensive research so we can make great content, we also need our
8 ways to use content to skyrocket user engagement Read More »
Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid editor/strategist/project manager role with a bit of search
Content manager checklist: 10 things to do before you hit publish Read More »
Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change that. Hopefully, after reading this, you’ll
SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads Read More »
