We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding on social and nurturing those relationships. And it all sounds great, but, the reality is […]
3 tips for overcoming content production obstacles Read More »
“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters. And my usual response is usually along the lines of… “Maybe. So?” After all, nearly every website out there has a blog in
How to use Pinterest to drive high-volume traffic on auto-pilot Read More »
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer
Attention + intensity: Tips for navigating the new age of media strategy Read More »
Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society. In the
7 ways protections for online content are being eroded Read More »
Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI). Conversion testing plays a key role in all three of these objectives. Let’s look at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rates and lead results. We
How to increase B2B form submissions through conversion testing Read More »
Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an Account-Based Marketing (ABM) approach — adopted the mindset, organized, suited up on the tools set. You’ve embraced the principles of content nurturing in order to attract, engage and convert the decision-makers inside your key accounts. But you are
Content nurturing for ABM: Moving from theory to practice Read More »
Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where I’m coming from). Back then, I was fortunate enough to be around creative geniuses tackling
Creating the best lead-gen website, step by step Read More »
The European Commission (EC) earlier today issued guidelines and recommendations for the rapid removal of “illegal content” from websites accessible within Europe. The move is aimed primarily — though not exclusively — at terrorist propaganda. The EC wants illegal content to be taken down, following notification to tech companies, within one hour. In the guidance
Remove ‘illegal content’ within one hour Read More »
Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance often leave something to be desired. In a move intended to offer high-quality and more relevant content to readers, Outbrain is announcing this week the launch of Sphere. It’s a
In 2017, there was no doubt that content was king, but it also became clear that content alone is not nearly enough to ensure success. That’s why our columnists covered strategies and tactics that allow marketers to produce the best content possible for their audiences, and also promote it in ways that ensure that it’s
Our top 10 Content Marketing columns of 2017 Read More »
