In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it issued an update with some additional details on the transition. How auctions on Ad Manager run now. Currently, there may be two different auctions run for a specific […]
Google shares details on how first price auctions in Google Ad Manager will work Read More »
Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White Ops. The report anticipates ad fraud losses to total $5.8 billion globally in 2019 – an almost 11 percent drop from the $6.5 billion global
Ad fraud war wages on: More fraud to be stopped than successful in 2019 Read More »
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media Interface Definition) specifications to support interactive video ads and give publishers more control over their video ads offerings. Why we should care The new SIMID specifications will enable a “player-centric” model that gives playback control
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs Read More »
As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly fatigued with irrelevant and intrusive banner and popup ads, diminishing ad impact and ROI. So how do you boost the power of display ads? By combining native formats, audience
With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to
Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native promoted posts in its mobile apps, native autoplay video ads, calls to action in ads, performance-based ad units and app install ads. Now, new figures from eMarketer indicate the efforts are paying off, with the site
Reddit US ad revenues could top $100M this year amid added focus on ad products Read More »
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video
Mobile app ad fraud scheme stuffed banner ads with multiple video players Read More »
“Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement Conference, after he took the audience through a whirlwind tour of the changes in the ecosystem over the past year. He was doubling down on the oft-made claim that content is king with a purposeful
Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a first price auction format. As the market leader in programmatic, Google Ad Manager’s (formerly DoubleClick) move will have broad implications for the industry, which has been pushing toward first price auctions. Why you should care In
Google Ad Manager adopting first price auctions for programmatic display, video Read More »
Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans to combine Sorensen Media’s addressable
Addressable TV gets a boost as Nielsen buys Sorensen Media Read More »
