Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain to outshout their competitors. Products are so advanced that even the most basic models far […]
How to build an audience of consumers in today’s highly competitive environment Read More »
The only things holding back the flood of ad blockers on mobile are technological limitations, said Sridhar Ramaswamy at an event for publishers in Chicago Tuesday. Asked about the impact of the ad-blocking capability coming to Chrome next year, Ramaswamy said, “We have to get a handle on the whole problem.” Google will peg what
‘It’s the ultimate fallback option’ Read More »
In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch. In his opening remarks, Schindler said Google
Google extends olive branch to publishers, lays out new focus on subscriptions Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can choose to upload preproduced ads or upload a script and have Spotify create ads with background music and voiceover in the new Spotify Ad Studio platform. Advertisers also provide an image to display while
Spotify launches self-serve platform for audio ad campaigns Read More »
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Please visit Marketing Land for the full article. Source link
Programmatic TV is the future: Here’s how to capitalize on the opportunity Read More »
As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, what kind of results can one expect from placements like this? In all seriousness, though, getting the right people to click on your banner ads is a significant challenge. Now, don’t get
3 ways to improve your campaign targeting Read More »
The sole predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story. So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of Marketing Theory and Practice.” While this is a reassuring affirmation of the power of narrative in a
Why brands need to tell a complete story Read More »
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about making sure that we’re not
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption Read More »
According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with
‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds Read More »
