Channel: Display Advertising

Real changes to consumer behavior are driving adoption of data-driven creative

Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, SEO BLOG /

Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of better linkage between media data and creative execution. Venerable creative agency Leo Burnett earlier this year launched what it calls “The […]

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Does branded content drive brand lift? New research takes an in-depth look

Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, native advertising, SEO BLOG / / 23 Comments

Most of us today can recall a time before the internet, or even the widespread availability of personal computers. Ads embedded in videos and banners sprawling across web pages — holdovers from the print and television era — are familiar, if somewhat obtrusive, accompaniments to content. Aside from the occasional grumbling, we accept these as

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TAG awards 9 adtech companies with “Certified Against Malware” seal

A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG, Uncategorized /

The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware” seal. AppNexus, DataXu, Google, LKQD, OpenX, Publishers Clearing House, Rocket Fuel, Sovrn, and The Media Trust received the seal for implementing TAG’s anti-malware standards. “You can’t stop fraud without stopping malware because the two are intertwined at nearly

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cooperation works better than conflict

Channel: Display Advertising, Channel: SEM, Content marketing, Display Advertising, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, SEO BLOG, Sponsored Content /

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at

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The 7 rules of respectful marketing

Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, How To Guides: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to ignore the ad. Virtually

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Native ad buying surges 74%, programmatic slips 12%

Channel: Display Advertising, native advertising, SEO BLOG /

According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company. Source: MediaRadar (July 2017) According to the

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Google bars AdSense publishers from using pop-under ads

Channel: Display Advertising, Display Advertising, Google, Google: AdSense, Google: Display Advertising, SEO BLOG /

Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.” The basics of the updated policies: Google ads may not be

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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

A-From MTT, Channel: Display Advertising, Display Advertising, Mobile Marketing, Programmatic Advertising & Media Buying, SEO BLOG, Uncategorized /

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry

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Looking beyond consumer journey position

Affiliate Marketing, Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, SEO BLOG, Uncategorized /

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly

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