Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past ten years working on these issues, from helping to found the IAB’s Quality Assurance Guidelines which was the basis for The Trustworthy Accountability Group (TAG) to running […]
How long will the brand safety conversation continue? Read More »
If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in the way you might think. The marriage of ad and tech has brought some amazing advances. But as we move to the future, does that mean we’re also doomed to
Hooked on a feeling: The forgotten factor in online advertising Read More »
Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time as user behavior has adapted to the internet. And nobody is going to deny that the exact journey to conversion varies from one person to another. But
Why you should embrace a full-funnel strategy for programmatic display Read More »
Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy at the box office can be consumed in one go or many but exists—and can be understood—independently of any other works. Many stories are far more diffuse, spanning multiple channels of distribution and even
It takes a village: Story creation in the digital age Read More »
Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing. A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the
Study confirms brands’ worst fears about unsafe content Read More »
Google announced an update to the process of monetizing new sites under existing AdSense accounts this week. What’s new? If you want to monetize a site with AdSense advertising, it will need to be added to your AdSense account for review. Before this change, AdSense users could simply add their existing AdSense code to a
AdSense users will have to submit all new sites for verification Read More »
In a report Tuesday, Buzzfeed News concluded an investigation into a widespread ad fraud operation that involved more than 125 Android apps and websites. What happened. Buzzfeed’s report says that a company called We Purchase Apps scooped up apps and companies from developers and connected them into a network of front and shell companies in
Google responds to large ad fraud operation that utilized more than 125 Android apps Read More »
Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. Since
How to integrate online and offline for the best overall result Read More »
If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about advertising and its role in our culture. If you’ve not seen it, here’s a quick recap: In a not-too-distant future, advertisers charge people credits or “merits” to skip ads. They make sure the ads are
How marketers cope in an increasingly-skippable advertising environment Read More »
Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as no surprise to anyone watching or involved in the space. Increasingly, consumers have been opting for digital convenience from the beauty and personal products category. As new models disrupt the space, from subscribe and save options,
4 lessons learned from 200,000 Amazon beauty, personal care product pages Read More »
