Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. With your choice of keywords and URLs, Google […]
Here’s how to use custom intent audiences in your GDN campaigns Read More »
I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and Google are media companies, then so is Uber!” When I started in the advertising industry,
The five facets of media Read More »
Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem. Opportunities The time we spend on our connected devices keeps
Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report Read More »
As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US
DoubleClick Bid Manager opens up digital audio ad buying globally Read More »
Google held a video-conferenced meeting with dozens of publishers in five cities, including New York and London, on Thursday to address concerns about GDPR. The new regulation that governs how companies treat EU citizens’ data went into effect Friday. The format of the meeting was an AMA (ask me anything) with legal and product executives
Google holds an AMA-style meeting with dozens of publishers on GDPR Read More »
Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google
Google is testing ads in its app Feed Read More »
The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’ Read More »
Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s
Amazon poised to launch new retargeting ad product – [report] Read More »
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most
In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the
How dynamic creative will (finally) reach the tipping point Read More »
