If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one. Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak […]
How to structure your email program to retain customers Read More »
Over the last year, I’ve given a presentation where I debunk common email deliverability myths and ask the audience to chime in and tell me if the myth is true, plausible or busted. Though I don’t sport a handlebar mustache or an Indiana Jones-style fedora à la the real MythBusters, I explain why it’s important
The spirit vs. the letter of the email law & the bits in between Read More »
Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not
Want real email results? Stop focusing on the open rate Read More »
As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them. More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending promotional and transactional emails without having to
Hey, email marketers – Take a load off and embrace automation Read More »
While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened emails from that brand in a long time, either. So, when Gmail’s automated unsubscribe feature asked me if I wanted to opt out, I clicked the button. Then, I
The best unsubscribe email is the one you don’t send Read More »
Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email content without leaving Gmail. AMP is Google’s open-source framework designed to help publishers develop rich mobile pages, which is intended to make pages load faster and improve the overall web experience. AMP
The conflicted marketer’s take on AMP for Gmail Read More »
Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it already said was coming, the new Gmail will involve a number of new enhancements. The latest updates include a “nudging” feature that will remind users to respond to messages, high-priority notification
By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary process that’s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That year,
Making the inbox spring to life at last Read More »
A complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign, which will include a new web interface design, new features and offline support, is scheduled to launch in coming weeks. Gmail users will be able to opt into the new “Gmail
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the misuse of its data by Cambridge Analytica, which ran highly targeted ads for the Trump campaign in the 2016 election. Now, in an effort to placate regulators, investors and users, Facebook has
What’s the future of consumer data now that Facebook is pulling back? Read More »
