In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top priority for 2018. Obviously, we know email is kind of a big deal. What surprised me is that the next closet channel, website, was a distant second with only 24 percent of marketers […]
The rise of passive opt outs: Four ways to boost engagement Read More »
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. The post BIMI launches to add trusted logos to emails appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
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While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually
All About the GDPR – Marketing Land Read More »
According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for email subscriptions steadily declined throughout the year. After analyzing more than 30 billion emails sent last year, 9 billion alone in Q4, the email marketing platform has released a benchmark report
Email volume was up 18% in 2017 Read More »
We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what works and what doesn’t work. All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held,
Building a learning agenda into your marketing program Read More »
The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a sense of the year’s challenges and successes and to uncover areas that are ripe for
The challenges email marketers face in 2018 and how to overcome them Read More »
With the new year underway, we’re seeing new budgets, new goals and new challenges. It brings both a temporal reset and a financial reset, which makes it a great time to take stock of what you have and prioritize what needs to get done. Similar to a New Year’s resolution, often the answers are simple
Make 2018 a great year for your email program Read More »
The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering changes to everyone’s favorite channel, email. Email was still brands’ preferred medium to communicate with customers in 2017 and will continue to be so well into the future. Still, 2018 may hold
5 email marketing trends to watch in 2018 Read More »
Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear with me, because I’m going to bring my inner word nerd out to play. Don’t worry — I’ll balance that with a
5 rules for writing effective onboarding emails Read More »
2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent every day (a 5 percent increase from previous years), email continues to play an important role in
7 email trends to watch in 2018 Read More »
