The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox. Here are […]
Here’s what you need to know for email marketing success in 2018 Read More »
I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins to build in late October. No, I’m not a masochist. I just want to see how today’s email marketers are putting everything they’ve learned about email into practice and sending me emails that
Show me something different in 2018 Read More »
Just because email is a digital marketing stalwart doesn’t mean it’s standing still. In fact, email in 2017 is finding its place as a foundational part of the growing martech ecosystem. And it’s gaining in utility and complexity through software innovations from players like Apple, with its iOS upgrades, and Google, with its changes to
In a world dominated by social and mobile, email marketing isn’t shiny and new. Yet it remains one of the most effective channels a company has for reaching its audience. The reason? US marketers report a median ROI of 122 percent from email communications — more than four times higher than that of social media,
Back to basics with these 6 tips for foolproof email marketing Read More »
From the RSR/Coherent Path report All those young whippersnapper technologies can tout their flashy new features, but ol’ man email keeps delivering the goods. To find out how this venerable channel generates a ROI as high as 3,800 percent (per the Direct Marketing Association), market intelligence firm RSR (Retail Systems Research) authored a free report
A new report finds that retailers have room for improvement in email effectiveness Read More »
Three years ago, I lived in California. I loved living in California, because I was close to the wine country and golf courses, and the weather was always lovely. But I ended up moving to Texas because the cost of living in paradise was too high. I could have bought a high-end Tesla for what
What you can learn from a bad email Read More »
Email is the default medium for communication across the internet. It can reach new customers through lead-gen campaigns and rejuvenate old customers with fresh insights into their respective industries. But the longstanding question for most emailers is this: How much email is too much email? There is a simple answer to that admittedly complex question:
Let customers drive email’s cadence Read More »
Apple released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever before — representing 46% of US smartphone subscribers, according to comScore stats from earlier this year — it’s important for email marketers to understand how the new operating system
What email marketers should know about iOS 11 Read More »
When it comes to email marketing, there is a critical question email senders concern themselves with: Did the recipient actually read the email? Fortunately, there are a variety of ways to determine whether or not a recipient has received and read an email, but what about when neither happens? Typically, when a recipient doesn’t read
The ABCs of improving email deliverability Read More »
Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right to a screen in the Hipmunk travel app with the specific flight and hotel info. That’s a key scenario for Branch’s Deep Linked Email solution, now
Branch now offers its Deep Linked Email solution on a majority of ESPs Read More »
