Channel: Industry

Google AdWords interface, Google Home listens & Apple Search Ads expands

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]

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Investors anxious about Google traffic acquisition costs, which regulation could further increase

A-Post to MarTech Today, Alphabet, Channel: Industry, Google: Android, Google: Business Issues, Google: Legal, Legal: Regulation, SEO BLOG /

Google’s traffic acquisition costs (TAC) have been climbing. As Google’s ad revenues grow, so does the money it pays to partners and distributors. Investors are particularly sensitive to this issue. In response to investor questions, Alphabet CFO Ruth Porat explained recently that Google’s increasing traffic costs are partly about mobile and programmatic growth, which have

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Moving from manual to automated SEM campaign management

Channel: Industry, sem automation, SEO BLOG, smx east, SMX® - Search Marketing Expo & Conference Series / / 11 Comments

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts

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Google short videos, AdWords scripts & IoT for local search

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Capitalizing on Google Tag Manager, Google My Business & more

Channel: Industry, SearchCap, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Danny Sullivan joins Google, leaves advisor role at Third Door Media

Alphabet, Channel: Industry, Google, Google: Employees, SEO BLOG /

Three months after retiring from his Chief Content Officer position at Third Door Media (this publication’s publisher), Danny Sullivan announced this morning that he’ll begin working at Google in an as-yet-undefined role with the search division of Alphabet. From his post: My title is still being determined, but the position will be to serve as

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Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more

Channel: Industry, SearchCap, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more Read More »

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Google Insights Engine Project, Instant AMP label & Google Express

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

Google Insights Engine Project, Instant AMP label & Google Express Read More »

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Google AMP updates, SEO content & paid search clicks

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

Google AMP updates, SEO content & paid search clicks Read More »

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