Channel: Local

Will Facebook’s news aggregation feature increase engagement for local publishers?

Channel: Local, Facebook, Facebook: News Feed, Marketing Tools: Social Media, Mobile Marketing /

Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. cities. “Today In” aggregates articles from local publishers, as well as what it calls “less-formal” sources of information such as local page posts, events, current discussions, school announcements and interest groups. Users can […]

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Yahoo Small Business is back with new investments from Verizon

Channel: Local, Yahoo, Yahoo: Acquisitions, Yahoo: Business Issues /

nevodka / Shutterstock.com Remember Yahoo Small Business? Before Facebook, before GoDaddy, before Google My Business, it was the top webhosting, e-commerce and marketing platform for small businesses. For years it was also neglected as a kind of cash cow without much new investment; it was also going to be spun out as Aabaco Small Business.

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To demystify location data, Unacast offers ‘Clear View Transparency Pledge’

Channel: Local, Mobile Marketing /

Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales. But it can also be inaccurate and, as with programmatic, it’s

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Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

A-From MTT, Analytics, Channel: Local /

Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast-food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy of campaigns in a multi-platform environment: mobile, desktop, smart

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Rebranding your local business? Don’t start without reading these tips

branding, Channel: Local, Column: Local Search, Content & Writing /

There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel a facelift might revitalize a flagging business. Whatever your reasons, they must be good given

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Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

A-Post to MarTech Today, Channel: Local, Mobile Marketing /

Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or polygons or radius targeting has been around for a long time; this approach allows marketers to target individual households with greater precision. Think of it as not unlike Facebook Custom Audiences for the real world. The company says

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Better Business Bureau reviews are complex. Here’s what you need to know

A-From SEL, Channel: Local, Column: Local Search, Google: Maps & Local, Google: Search, Local Search, SEO BLOG /

As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources

Better Business Bureau reviews are complex. Here’s what you need to know Read More »

Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section

Channel: Local, Google, Google: I/O, Google: Maps & Local, SEO BLOG /

Today at Google I/O, Google announced new Google Maps features that are rolling out globally on Android and iOS in the coming months. The new features include a new “Explore” tab, brand-new features around “Your match” and “Group planning” and a new “For you” section. Redesigned Explore tab The redesigned Explore tab shows searchers who

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Google Posts now accepting videos for some local businesses

Channel: Local, Google: Google My Business, Google: Google Posts, Google: Maps & Local, Search Marketing: Local Search Marketing, SEO BLOG /

Google seems to be testing a new Google Posts feature that supports the ability to upload videos, in addition to photos, in your Google Posts. Google Posts has only worked with photos uploading, but now Andy Simpson says he can upload videos as well. Google Posts is a feature that allows people and businesses to

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Hooray! Google My Business descriptions are back

Channel: Local, Google: Google My Business, Google: Maps & Local, Local Search Column, Search Engines: Maps & Local Search Engines, Search Marketing: Local Search Marketing, SEO BLOG, SEO: Local /

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description and some useful tips to help you make the most of this new change. 1.

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