Channel: Local

Yext begins to verticalize local business listings syndication with ‘Yext for Food’

Channel: Local, Google: SEO, Google: Web Search, Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines, SEO BLOG, Stats: Search Behavior, Yelp /

Business listings with more content see more engagement, tend to rank higher and perform better overall. And as more searches take place on mobile devices (and eventually smart speakers and virtual assistants), marketers will need to expose more local business attributes and enhanced data for discovery and competitive advantage. According to previous Google research, 50 […]

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6 ways IoT will make local search for SMBs scalable

Channel: Local, Local Search Column, SEO BLOG /

In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search. While it remains murky how AI will benefit agencies, IoT is reaching a critical point in adoption and maturing

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Are Home Service Ads the death of home-based businesses on Google?

Channel: Local, Google, Google: AdWords, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when Home Service Ads roll out in your industry and market. The changes are vast and make a huge difference in who ranks in the local results on Google. When they first

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Google local finder rolls out website mentions matching your query

Channel: Local, Google: Maps & Local, SEO BLOG /

Sergey Alakov first noticed that Google has begun rolling out the local finder website mentions that Google began testing earlier this month. Website mentions in the local finder show the searcher if their query, the search they used to bring up the local results in Google, matches any of the content found on the local

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Google is making strides with Google My Business 

Channel: Local, Google, Google: Google My Business, Google: Google Posts, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that

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Compare 16 local marketing automation platforms

Channel: Local, SEO BLOG, SMX & DMD Alerts /

Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally.

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Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement

Channel: Local, Google: Antitrust, Google: Business Issues, Google: Critics, Google: Legal, Google: Maps & Local, Google: SEO, Legal: Regulation, SEO BLOG, Yelp /

Mark Van Scyoc / Shutterstock.com Yelp has sent a letter to the Federal Trade Commission (FTC) asserting that Google is improperly using Yelp images in local search results in violation of its 2013 antitrust settlement with the regulatory agency. Yelp also circulated the letter to several members of Congress and state attorneys general, according to a

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The day the ‘Hawk’ Google local algorithm update swooped in

Channel: Local, Google, Google: Algorithm Updates, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” was a change to the

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6 things you need to know about Google’s Q&A feature on Google Maps

Channel: Local, Google, Google: Google My Business, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t see the feature, you

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75 ways to orient a local campaign

Channel: Local, How To Guides: Local Marketing, Marketing Strategies Column, SEO BLOG /

One of the most intimidating components of local, grassroots marketing is its variability. Whether you’re a local, regional or national brand, finding the time and budget to build out marketing strategies for everything from 5K events to business associations is an overwhelming task. But there is scalability in verticals that exist within local ecosystems. There

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