Channel: Local

Measuring real-world foot traffic results from 3 quick-service restaurant campaigns

Channel: Local, Facebook, Local Search, Mobile Marketing, Mobile Marketing Column, SEO BLOG, Social media marketing, twitter /

Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To get a sense of how events like this drive store visits, we set out to […]

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Law firm that used contest to solicit Google reviews sees all but one disappear

Channel: Local, Google, Google: SEO, SEO BLOG, Yelp /

Reviews are an essential part of doing business online. They heavily influence consumer buying and local rankings. But as Joy Hawkins points out, using rewards or other incentives to help generate them is a bad idea. A law firm in Louisville, Kentucky Winton & Hiestand Law Group, had the vast majority of its reviews on Google

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Google’s growth in online local reviews continues to dominate, but…

Channel: Local, Facebook, Google: Maps & Local, Local Search Column, SEO BLOG, SEO: Local, Yelp /

The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to showcase why every business person and their dog encourages great reviews more than ever, it’s this: 85 percent of consumers trust online reviews as much as personal recommendations. That statistic is from a recent piece of

Google’s growth in online local reviews continues to dominate, but… Read More »

Yelp tests offline attribution using guest WiFi and email matching

A-Post to MarTech Today, Channel: Local, SEO BLOG, Yelp /

In early 2017, Yelp bought a Canadian company called Turnstyle Analytics, which provides free WiFi and email marketing services to local businesses. The company helps local businesses build lists and remarket to customers; it also has online-to-offline matching and attribution capabilities. Turnstyle was renamed Yelp WiFi and recently completed an offline attribution test with Canadian restaurant

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How does it all work?

1, Channel: Local, Google: Google My Business, Local Search Column, Search Engines: Location / Checkin Services, Search Marketing: Local Search Marketing, Search Marketing: Multinational, SEO BLOG, SEO: Local /

If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It’s easy to get tied up in knots. And even easier to confuse a search engine and create a

How does it all work? Read More »

Google Maps for iOS catches up with Android version, adds driving directions, transit info & explore nearby

Channel: Local, Google: Maps & Local, SEO BLOG /

Google announced that they are bringing the same style of “one-tap access” they introduced a year ago on Android to iOS users today. With the updated Google Maps app for iOS, you will now have quicker access to explore nearby venues and information, driving directions and transit and commuter information — all in real time.

Google Maps for iOS catches up with Android version, adds driving directions, transit info & explore nearby Read More »

How do you optimize content for a voice-first world?

Bing Voice Search, Channel: Local, Google: Conversational Search, Google: Mobile, Google: Voice, Google: Voice Search, How To: Local Search Marketing, Local Search Column, SEO BLOG, SEO: Local /

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for

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GoDaddy web hosting now integrated with Google My Business

Channel: Local, Google, Google: Google My Business, Google: Maps & Local, Google: SEO, Google: Web Search, SEO BLOG /

Website hosting and small business marketing firm GoDaddy has done an integration with Google that largely automates the process of setting up and verifying a Google My Business (GMB) profile. GMB registration and submission is integrated with the company’s GoCentral website builder. Business data from the website is uploaded to GMB and verification is compressed

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How to create content to support local SEO and rock the rankings

All Things SEO Column, Bing Maps & Local, Channel: Local, Google: Analytics, Google: Google My Business, Google: Pigeon Update, Google: SEO, SEO BLOG, SEO: Local /

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish

How to create content to support local SEO and rock the rankings Read More »

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