Channel: Local

How much will privacy regulation disrupt the local search market in 2018?

Channel: Local, Legal, Legal: Privacy, Local Search Column, Search Marketing, Search Marketing: Local Search Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely industry-specific and targeted toward healthcare and financial services. Thus, marketers have largely been able to rely on lawyers to provide privacy disclosures and then go on to business as usual. Yet there are a number […]

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Negative reviews from ex-employees are finally against Google’s guidelines

Channel: Local, Google, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have learned that the key to understanding the guidelines is through time and experience. Seeing what Google

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Google again showing third-party reviews in local results

Channel: Local, Google, Google: SEO, Google: Web Search, SEO BLOG, Yelp /

Google is integrating third-party reviews into the Knowledge Graph for hotels. It apparently has been happening since 2016 and is entirely opt-in for the provider. Google works directly with the third-party review source (e.g., TripAdvisor) to integrate the content. In the example below, TripAdvisor reviews for Southern California hotel Terranea are available under the “view Google

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Why centralized local sponsorship campaigns matter for multilocation brands

Channel: Local, How To Guides: Local Marketing, Marketing Strategies Column, SEO BLOG /

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent of the sponsorship world. They connect with locals in metro-specific markets, and they’re a channel that requires a process to scale. Some companies approach local sponsorships on a location-by-location level,

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Our top local search columns of 2017

About Search Engine Land, Channel: Local, Local Search Column, Most Popular Stories, Search Marketing: Local Search Marketing, SEO BLOG, SEO: Local /

Local SEO practitioners have an increasingly important role to play in the digital marketing mix as searches with local intent continue to grow at a fast pace — particularly on mobile devices. Google has responded to this shift in consumer behavior accordingly, releasing several updates in 2017 that have allowed business owners to enhance their

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How independent reviews influence Google’s trust in your brand

Channel: Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: General, SEO: Local, SEO: Spamming /

Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust and why it’s a bad move with permanent repercussions to attempt to use them yourself. The reason for this growing problem is that online reviews have tremendous influence over the purchasing decisions of

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3 inconsistencies in Yelp’s review solicitation crackdown

Channel: Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local, Yelp /

Last month, Yelp doubled down on its war on review solicitation. Yelp has long given mixed signals about whether you can ask customers for reviews on their platform, but they seem to now be unifying their message against review solicitation. In November, they began sending messages like this to businesses and agencies: Disclosure: We (Go

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Google adds price tracking features to flight search, hotel search and Google Trips

Channel: Local, Google: Flight Search, Google: Maps & Local, SEO BLOG /

Google announced it has added features to help you plan your trips, flights and hotel stays for your vacations or business trips. Many of the features are around how you can save money or track prices for a travel destination. Google has been testing many of these features over the past month, so they may

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5 local search tactics your competitors probably aren’t using

Channel: Local, Google: Google My Business, Google: Google Posts, Google: HTTPS & Secure Search, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Domains & URLs, SEO: Local /

Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do to outrank your local competitors down the

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