You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind Answer Marketplace, announced this week by insurance tech firm Answer Financial. Founded in 1997, the Encino, California-based firm describes the Marketplace as the first telematics-based ad network, in […]
A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In
Are brands any safer? Is programmatic ad buying any more transparent? Read More »
A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response to data from weather, traffic conditions, social posts from passersby and commute times. This week, a new campaign launches in the UK: Dozens of digital displays will demonstrate the frequency of hacking attempts on a
Digital billboards in the UK will today start showing hacking attempts Read More »
What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration
New survey by people-based marketer Viant promotes marketing to identified users Read More »
Flat, thin and flexible, with no need for batteries — NFC is taking its place within the Internet of Things (IoT) to give brands a new way to interact with their customers Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity to each other. All iPhones
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge Read More »
With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer privacy as it relates to visiting websites or mobile apps or targeting by web-based ads. But Over-the-Top (OTT) online television services and net-connected TVs are booming, and those platforms are starting to become a focus
Tru Optik leads consumer privacy initiative for OTT TV Read More »
Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says has at least some data from every smartphone user in the country, Branch believes it can. Universal Ads, a new product from the mobile linking platform that does just that, launched today. “When we
Branch rolls out Universal Ads across mobile, web and native apps Read More »
Opinions expressed in this article are those of the sponsor. 3 game-changing advancements put TV advertising back in the limelight. Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to
All the right marketing technology for advanced TV media buying Read More »
Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad campaigns promoting a new game app, for instance, are often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for each app that is installed within the time window surrounding
Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs Read More »
Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television. Viewers of CTV are expected to reach almost 60 percent of the US population this year, according to an eMarketer study. CTV is online
