The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big walled gardens — Facebook, Google and Amazon — have a kind of identity resolution nirvana. They can approach each user as a single identity, since those users are usually logged on. […]
Know your options: Identity resolution beyond the walled gardens Read More »
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation Read More »
Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with its Q4 2018 earnings report. The news put a bow on the audio platform’s first quarter to turn a profit. The report showed increases in almost every category, including MUAs (monthly active users), premium subscribers and engagement.
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor Read More »
Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for the first time. With that, Amazon’s ad business topped $10 billion for the year, a 95 percent increase from 2017. Surpassing expectations. That’s far and above the $4.6 billion eMarketer had estimated in
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4 Read More »
In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the
Why The Trade Desk’s unified ID may be catching on Read More »
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft Edge. The discussion and issues are relatively technical and apply to Chrome extensions generally; however, one practical impact would be to disable most ad blockers. Why Google has proposed the change. Google first discussed
Google Chrome API changes may disable most ad blockers Read More »
In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie. That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led
The ad industry continues its quest toward fewer cookies and more consistent user IDs Read More »
Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by people-based ad server Thunder Experience Cloud. The key problem statement that TIM is looking to solve, Thunder CEO Victor Wong said in an interview, is: Can the advertising ecosystem share data while protecting consumer privacy and
Truth in Measurement launches to create standards for sharing ad measurement data Read More »
Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week. First use
AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing
Voice-based AI means brands must take an omnichannel approach with consumers Read More »
