Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard, so it has launched AttentionX, which it describes as the first open ad exchange containing […]
33Across launches ‘first open exchange with only viewable inventory’ Read More »
Thunder Experience Cloud and LiveRamp are announcing a new partnership that offers the first personalization and measurement ad platform for the entire LiveRamp identity graph. “We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and server. People-based profiles versus cookie-based. LiveRamp’s IdentityLink provides
Ad platform Sizmek has announced it is re-entering the TV ad arena, with the first steps toward a unified demand-side platform (DSP) that includes connected, addressable and linear TV. What this means for Sizmek: In 2014, the Austin, Texas-based Sizmek sold its television ad distribution business, DG MediaMind, which offered conventional TV ads. Since then,
Sizmek re-enters TV ad space with an Advanced TV Initiative Read More »
The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive content, in the modern practice of audience targeting, advertisers direct ads at users based on their behavior, demographics and location. It’s the difference between running an ad for a
Contextual ads are back (again) Read More »
Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs for non-targeted mobile ad inventory. That’s a key finding in a recent report from mobile ad platform Smaato, “Global Trends in Mobile Advertising,” based on trillions of ad requests through its platform. In the Americas,
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads Read More »
AdTheorent’s visualization of its Relationship Targeting Many data providers have gone way beyond collecting info about a individuals’ behaviors and background, toward mapping the social graphs of that person’s housemates, friends and relatives. Ad tech firm AdTheorent is putting that social graph to advertising use with this week’s launch of its Relationship Targeting. The mapped social configurations,
AdTheorent launches Relationship Targeting – Marketing Land Read More »
Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases. If you visit the website of a retailer who subscribes to Criteo’s platform, look at a page for a Roadmaster bike
CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer Read More »
In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households. Now, the San Francisco-based firm is integrating its TV service with Adobe’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to
Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of 2018 across multiple devices. With an 111 percent increase in impressions served
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Read More »
