Considering the General Data Protection Regulation (GDPR), the new California Consumer Privacy Act, massive fraud, lack of transparency and the hostility of various browsers to third-party cookies, it feels like digital advertising has come to a fork in the road. So, which path(s) should it take? “The pendulum has swung too far” toward programmatic advertising […]
Whither digital advertising? – Marketing Land Read More »
It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters point to the technology’s limitations. To help sort the wheat from the chaff so some real baking can occur, the Interactive Advertising Bureau (IAB) Tech Lab announced this week that its
IAB Tech Labs launches blockchain-analysis pilot program Read More »
Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that purpose. Founded in 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering a managed services solution for recruitment ad campaigns. It’s now been implemented as a self-service
Perengo launches DSP optimized for recruitment ads Read More »
Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like billboards, bus shelter displays and screens in taxis. Now, the New York City-based firm has launched what it describes as “the first global dedicated storefront for private marketplace deals” for DOOH that covers the whole process.
Vistar launches online storefront for complete DOOH deals Read More »
Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the place of data-based audience targeting, because it does not require consent and could cost less.
Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and third-party data. To help answer that question, two London-based firms — performance-based online agency Roast and ad platform Teads — decided to conduct
Is third-party data targeting more effective than contextual targeting? Read More »
Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new level of artificial intelligence called Koa that the Ventura, California-based firm says offers more effective insights than
The Trade Desk launches its ‘Next Wave’ Read More »
If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the
The future of TV advertising in today’s digital world Read More »
If you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot traffic. That’s according to the first “Robot Traffic Report” (free, no registration) from New York City-based financial native ad platform Dianomi. The data comes from hundreds of publishers around
New report: Some ad campaigns are almost entirely robot traffic Read More »
Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever since I learned
