Channel: Martech: Advertising

Viant’s updated TV platform knows what you’re watching – and can immediately re-target your mobile devices with the same ad

A-From MTT, Channel: Martech: Advertising /

You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same Pepsi commercial shows up on the tablet you’re holding. That scenario of multidevice campaigns, coordinated with your television program watching, is now available with the latest version of Viant’s TV platform with automatic content recognition […]

Viant’s updated TV platform knows what you’re watching – and can immediately re-target your mobile devices with the same ad Read More »

Unilever stops working with digital media influencers who buy followers

Channel: Martech: Advertising, Display Advertising, Marketing Tools, Marketing Tools: Social Media, Programmatic Advertising & Media Buying /

Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at

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Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

A-From MTT, Channel: Martech: Advertising, Facebook, Facebook: Advertising, Google, Internet Marketing /

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience by keeping measurements and performance within its

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IAB Tech Lab unveils a proposed Ads.txt for mobile apps

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next

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Human-computer interaction and digital advertising

A-From MTT, Channel: Martech: Advertising, Martech Column /

Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio, television and film — and an equally defined set of mechanical interfaces, usually consisting of pages, knobs and dials. Media companies have always needed to determine which format was optimal for specific content, and

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Two kinds of video ads help break through the dilemma of interruptive marketing

A-From MTT, Channel: Martech: Advertising, SEO BLOG, video /

Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting ads. At a breakfast hosted by the Interactive Advertising Bureau (IAB) in New York City, Head of Market Development Frank Maguire from native ad platform Sharethrough highlighted the bad news.

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Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

A-From MTT, Channel: Martech: Advertising, Retargeting & Remarketing, SEO BLOG /

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve left a retailer’s site. This week, the Boston-based company is releasing a survey that finds

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Four publisher groups to Google: Your GDPR proposal ‘severely falls short’

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next,

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NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

A-From MTT, Blockchain, Channel: Martech: Advertising, SEO BLOG /

NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for

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