Channel: Martech: Advertising

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

A-Post to MarTech Today, Analytics, Channel: Martech: Advertising, Display Advertising, gdpr, Google, Google: Analytics, Google: YouTube, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” […]

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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Advertising, SEO BLOG /

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made its platform available late last year in a non-programmatic version for a test project with

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Outbrain partners with Telaria to offer video ads

A-From MTT, Channel: Martech: Advertising, SEO BLOG, video /

Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content discovery platform’s first sustained offering of outstream video ads. Outbrain’s grid of recommended stories appears as thumbnails underneath a site’s stories, providing “other content you may like.” The video ad will appear above or below the

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Forecast: Digital advertising pulling away from TV on global basis

Channel: Martech: Advertising, Facebook, Google, Mobile Marketing, SEO BLOG, Social media marketing, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Advertising, Statistics: Popularity & Usage, Statistics: Spend Projections /

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade wars, Zenith argues that global ad expenditures

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Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’

A-From MTT, Channel: Martech: Advertising, GDPR - General Data Protection Regulation, SEO BLOG /

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial

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PageFair on IAB consent framework: ‘Violates GDPR’

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly framework for advertising in a real-time bidding environment. That framework proposes that websites present visitors with consent options about using their data for specific ad purposes. (A version covering mobile apps is in the works.) A visitor’s

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IAB Europe unveils its GDPR Transparency & Consent Framework

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent

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SourceMedia moves into dynamic native ads

A-From MTT, Channel: Martech: Advertising, native advertising, SEO BLOG /

SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two of which are dynamic. One type,

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LiveRamp’s IdentityLink expands to a new frontier: Television

A-From MTT, Channel: Martech: Advertising, SEO BLOG, video /

LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance, a brand might supply its customer list, and IdentityLink will connect it through the email or another solid identifier to other data about that customer, such as their mobile device ID or an identifying cookie.

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Programmatic problems: Fixing a broken market

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, Martech Column, Programmatic Advertising & Media Buying, SEO BLOG /

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web. Or so goes the theory. In practice, programmatic advertising is wide open to abuse. A

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