Channel: Martech: Analytics & Data

As GDPR approaches, marketers are moving away from their reliance on third-party data

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Legal: Privacy, SEO BLOG /

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is […]

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Identity is having its moment, but most martech isn’t ready

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge And it’s about time. [Read the full article on MarTech Today.] Opinions

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You vs. data: Where people fit in modern retail marketing strategy

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business

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Bottos launches a marketplace for data to train AI models

A-From MTT, Blockchain, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, SEO BLOG /

Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an

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Senators introduce privacy “bill of rights” to protect consumer data

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Google, Google: Privacy, Legal, Legal: Privacy, Marketing Tools: Analytics, SEO BLOG /

Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook

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How GDPR may help drive blockchain usage for content

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about by the EU General Data Protection Regulation (GDPR). GDPR is designed to protect consumers and change the way companies approach consumer data. Though GDPR doesn’t address data about content and its provenance,

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Oracle adds clouds for analytics, segmentation and loyalty

A-From MTT, Analytics, Channel: Martech: Analytics & Data, SEO BLOG /

Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience segmentation and loyalty programs. Oracle Infinity is the first web/app analytics capability for the company. It is designed to unify real-time behavioral and transactional data and allow it to be utilized in its consumer-focused marketing platform Responsys

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Time for brands to take customer data personally

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for personalization can impact a customer’s loyalty and is a challenge that brands big and small still struggle with daily. For nearly a

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Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Privacy, Google, Google: Analytics, Google: Legal, Google: Privacy, Google: YouTube, Legal, Legal: Privacy, Marketing Tools: Analytics, SEO BLOG, video /

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The complaint was co-filed Monday by the Campaign for a Commercial-Free Childhood (CCFC) and the Center

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Survey: Chasm exists between brands and consumers on data privacy

A-From MTT, Channel: Martech: Analytics & Data, Legal: Privacy, Mobile Marketing, SEO BLOG, Social media marketing /

Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being

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