Channel: Martech: Analytics & Data

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Advertising, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal, Legal: Privacy, Machine Learning & Artificial Intelligence, Marketing Tools: Analytics, SEO BLOG /

Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and […]

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9 steps you can take now to get prepared for GDPR

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which

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President Trump: Save us from the GDPR horror show

A-From MTT, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

Donald Trump was elected president based in part on his commitment to slash regulations on American business. And he’s kept that promise, as he points out frequently. Given that focus, how could he have missed the General Data Protection Regulation (GDPR), the European Union’s overzealous attempt to protect the privacy of its citizens? This regulation,

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Facebook updates terms and data collection policy to be more ‘clear’

Channel: Martech: Analytics & Data, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Marketing, Facebook: Oculus VR, SEO BLOG /

Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s privacy policies and tools more accessible and easier to use. The company says it’s trying to make things “clearer” and that it’s not asking for “new rights to collect, use or share

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Facebook CEO Mark Zuckerberg will testify before Congress next week

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, Marketing Tools: Analytics, SEO BLOG /

Facebook Chief Executive Officer Mark Zuckerberg will testify before a key House panel next week, the Congressional House Energy and Commerce Committe announced Wednesday. Zuckerberg will face the committee on April 11. It’s the first of three potential hearings where he could face questions about Facebook’s data privacy practices. “This hearing will be an important opportunity

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For all the procrastinators, here’s some GDPR triage

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect about two months from now. In that case, it may be time for GDPR triage. Tim Jesser, director of product marketing for Stockholm-based software asset management firm Snow Software, has a few suggestions. His

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Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy

Channel: Martech: Analytics & Data, Facebook: Legal, Google, Google: Legal, Legal: Privacy, Mobile Marketing, SEO BLOG, Twitter: Legal /

And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that

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Salesforce buys MuleSoft and adds an Integration Cloud

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG /

Salesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a new Integration Cloud. With more than 1,200 client companies in 60 countries, San Francisco-based MuleSoft offers a platform for building application networks that connect apps, data and devices. In a statement, the CRM-centered

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DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

A-From MTT, Analytics, Augmented & Virtual Reality, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional

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Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as

Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data Read More »

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