Channel: Martech: Analytics & Data

SRAX readies its BIG platform so users can make money from their data

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That is, to users themselves. This week, SRAX (formerly Social Reality, Inc. and pronounced “serrax”) joined the efforts to make that happen. It has started internal testing on a blockchain-based consumer data management and distribution […]

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TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital

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SAP-owned Gigya offers a new GDPR-friendly consent tool

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Marketing Tools, Marketing Tools: General, SEO BLOG /

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose. Since this independent identity manager would now become part of

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Mobiquity launches a blockchain layer for maintaining a data trail

A-From MTT, Blockchain, Channel: Martech: Analytics & Data, SEO BLOG /

Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners. But mobile location data intelligence service Mobiquity Networks has launched a blockchain layer for its platform — and it has announced its first data customer for this new enhancement, attribution provider and current

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Influential launches IBM Watson-powered platform to analyze a brand’s social audience

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG, Social media marketing, Social Media Marketing: Advertising /

It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working for another publication, I wrote a story about a startup influencer company landing its first major investment through a matchmaker funding site. That story, Influential CEO and co-founder

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LiveRamp moves into B2B data with purchase of Pacific Data Partners

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG /

LiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing through demand-side platforms and data management platforms. This week, the company is enlarging its scope to include businesses, announcing it has purchased B2B data provider Pacific Data Partners (PDP). Deal terms were not made public. The co-founders

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Kantara Initiative is out with a new version of its user data access specs

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the first. Founded in 2009 and based in Wakefield, Massachusetts, the Kantara Initiative is one of the other efforts. It’s a non-profit global consortium of about 70 companies that is designed to improve the trustworthy

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How to build a better marketing strategy using new technologies available today

A-From MTT, Channel: Martech: Analytics & Data, Channel: Martech: Commerce, Martech Column, SEO BLOG /

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification to consumers and to build

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All the right marketing technology for advanced TV media buying

Analytics, branding, Channel: Martech: Advertising, Channel: Martech: Analytics & Data, Display Advertising, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG, Sponsored Content /

Opinions expressed in this article are those of the sponsor. 3 game-changing advancements put TV advertising back in the limelight. Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to

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