There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption of cognitive systems and AI will drive worldwide revenues from nearly $8 billion in 2016 to more than $47 billion in 2020. However, much of what […]
AI is here and now, and adoption is rising Read More »
The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched for measuring site traffic without tracking individuals, so that consent is not required. The developer, former Google engineer Pierre Far, says the new software — called Blockmetry — is intended to measure that “someone
Blockmetry launches its GDPR-friendly web traffic software Read More »
About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it really mean? No one really knew or knows. But of course, everyone threw the term around anyway. The way I saw it, omnichannel was a way to
We’ve got omnichannel all wrong Read More »
Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and services, based on patterns found in different kinds of data. As CEO and co-founder JJ Kardwell told me, his company and its competitors had been focused on creating the best computer models they could, and
EverString focuses on data accuracy with its new Data Platform Read More »
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal information but are also concerned
Nearly 80% of consumers would end brand relationship over unauthorized data usage Read More »
DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad. That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels. This week, the Chicago-based company is
DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo Read More »
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna
Right behind the GDPR, there’s the ePrivacy Regulation Read More »
In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI? I asked some marketers to find out. Speak up, Alexa Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the voice trend becomes
What is the future of artificial intelligence? Read More »
It’s game over for the traditional customer journey. Today’s consumer has fragmented the ancestral sales funnel by wandering freely across channels and devices in search of the best product or deal. The average consumer owns more than seven devices, using more than three each day, of which marketers typically only see one, according to the
The death of the sales funnel and leveling up attribution Read More »
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall goal to drive persistent ROI throughout the year. In any scenario, it’s becoming more clear that the “campaign” mentality no longer serves. Even marketing’s cousin,
‘Always On’ is at the heart of every ABM strategy — here’s why Read More »
