To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should care The promise of a CDP is to provide a unified repository of customer data that can be made […]
CDP Institute launches vendor certification program, tools to help CDP buyers Read More »
Once you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging the tendrils of your technologies can be. That’s why I’m so impressed by all of the companies that took on the challenge of entering this year’s Stackie Awards competition, which was sponsored
A closer look at the 2019 MarTech Conference Stackie Awards winners Read More »
Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer knows, measurement is often easier said than done. Internal hurdles can hinder efforts to achieve more meaningful measurement. How do you get over these kinds of hurdles to achieve measurement success? There are four
How LinkedIn measures what matters to drive results Read More »
Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with everyone from Microsoft to Drift to Roku to ServiceNow — with each deal involving data connections to fuel more efficient and powerful marketing. B2B data integrations include LinkedIn. In addition to the Open
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow Read More »
In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic Yield, whose technology it will use to personalize digital customer touchpoints by time of day, weather, current restaurant traffic and trending menu items. The customized content will eventually appear on drive-through displays, on in-store ordering kiosks
In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, measurement, data; we hire young professionals with bachelor of science degrees in marketing; we teach our teams to test their hypotheses with structured experiments. Yet, most marketers have no idea that the sciences
In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name a few. But the most challenging is delivering contextually-relevant content. Brand marketers are beginning to see help come from artificial intelligence. The talk of AI and martech isn’t
Martech can deliver personalized consumer experiences, but humans are still required Read More »
Marketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the data market. That’s where startup Highland Math comes in. Based in Arlington, Massachusetts, it was founded last summer to create an unusual entity: a co-op of data providers that only
How startup Highland Math aims to improve the data market Read More »
There is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The Outlook for Data 2019,” than in last year’s. Conducted with the Winterberry Group consulting firm, the fourth annual report was released Tuesday and is focused on how “digital marketing and media practitioners are using
Marketers less concerned about data tech, IAB annual report finds Read More »
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. IAB Europe is a non-profit membership organization that provides guidelines
