Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service. Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card. The […]
Catalina adds first attribution tracking service Read More »
On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two leading once-independent identity providers are now integrated into other platforms. In the fall of 2017, marketing/e-commerce/enterprise resource planning platform SAP bought Janrain competitor Gigya. Maintaining ‘digital trust.’ In its announcement, Akamai said the Janrain addition
Akamai buys identity provider Janrain Read More »
Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are on the rise, and brands are scrambling to understand to deepen brand-to-consumer engagement. This article will explore three ways brands can make the
Want to create better experiences and brand loyalty? Lean on your data Read More »
Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP Institute’s latest report (free, registration required) said is enjoying robust growth and evolving with new capabilities. Steady growth in CDP sector. The semi-annual study, the Institute’s fifth, found a growth rate of
CDP sector grew 23%, saw first major acquisitions in second half of 2018 Read More »
Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000 likes, nearly
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards Read More »
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, something is different. You’ve been working with your sales team on a list of target accounts, and
All the ABM metrics to measure for your quarterly reporting Read More »
Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort analysis on Thursday that it says provides a quicker way to do that. Based in Redwood City, California, Branch began as a provider of intelligent “deep-links” that linked from an email, mobile web site page or in-app ad
Branch launches cross-channel cohort analysis for app marketers Read More »
Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can replay user sessions and use the behavioral insights to optimize their sites for better conversion, engagement and retention. The free, open-source tool collects users’ mouse movements, touch gestures and click
Bing releases Clarity, an open-source UX analytics tool Read More »
Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking the content interests of personnel at the target companies, such as when they download a white paper on servers and then visit a web page about servers. On Monday, the New York City-based firm
Bombora now shows clients online content interests that led to a purchase Read More »
Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the ability to subtract a common trait when creating a lookalike user model. Lookalike models are often developed from the attributes of a group of users a brand wants to find more of. A model
Adobe adds new features to its data management platform Read More »
