Channel: Martech: Analytics & Data

GDPR complaints stack up across the EU as regulators prepare to issue fines

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation /

It’s almost five months since Europe’s General Data Protection Regulation (GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States toward stricter state data privacy laws such as California’s Consumer Privacy Act (CCPA) as well as possible federal legislation. More laws, mean more tools. […]

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Digital Element launches the ‘first IP-to-Point of Interest’ database

A-From MTT, Channel: Martech: Analytics & Data /

Graphic by Digital Element. (Click to enlarge.) Location data is most useful when it can tell advertisers the proximity of physical locations to potential customers. To better accomplish that task, geo-location data provider Digital Element is out with its new NetAcuity Point of Interest (POI) database. The Atlanta-based company says this is the first such

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Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Social Media /

The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands

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Findera search engine helps recruiters find talent, sales find leads

A-From MTT, Channel: Martech: Analytics & Data /

Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals.

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Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

A-From MTT, Channel: Martech: Analytics & Data, Martech Column /

The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is

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Tobii releases web-based eye tracking for UX testing

A-From MTT, Channel: Martech: Analytics & Data /

A site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based eye-tracker, a lightweight product that is designed for fast user experience testing. Called the Tobii Pro Sprint, it offers a strip-shaped USB-linked camera that sits under a user’s computer screen, plus an extension for

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Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing

A-Post to MarTech Today, Channel: Martech: Analytics & Data, gdpr, Internet Marketing, Legal: Privacy, Marketing Tools: Analytics /

Ahead of Wednesday’s Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices on the matter known. The latest is from the government itself. The National Telecommunications and Information Administration (NTIA) on Tuesday added an “unpublished notice” to the Federal Registry asking for public comment on the

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With Customer 360, Salesforce brings a single customer view to its B2C side

A-From MTT, Channel: Martech: Analytics & Data /

The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other components. But that hasn’t been the case for the B2C side, where brands themselves had to implement the platform connectors to tie together different customer records across applications for point-to-point connectivity. In

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Adobe’s new Virtual Analyst doesn’t need questions to provide answers

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics /

The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its Analytics Cloud, announced Monday. It employs the company’s Sensei artificial intelligence layer to find the “unknown unknowns,” even when the user hasn’t asked for that specific info. How it works.

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Segment adds quality tracking for incoming data to its resume

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using multiple platforms, with the launch of a data governance product called Protocols. How does this help marketers? Segment provides a data tracking plan across a company, setting the standards for incoming data with a shared data

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