Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via video or text posts. Now, the Santa Monica-based firm behind the app has taken the […]
TV-watching viewer app TV Time launches an analytics platform Read More »
As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads, which are mini-games. COO for Developer Solutions Tal Shoham told me that, to his knowledge,
ironSource releases new platform to track playable ads’ metrics Read More »
Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the data to target and track ads, manage tags, present content, provide embedded social functions and
Namogoo launches service to track personal data leakage through third parties Read More »
Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled wish companies would take additional steps to protect their data. Seventy-eight percent think
Report: Most consumers think companies aren’t doing enough to protect their data Read More »
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union
Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS and its
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Read More »
Federal investigators have widened their investigation into Facebook’s role regarding ads targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources told the Post that the FBI, the Securities and Exchange Commission (SEC) and the Federal Trade Commission (FTC) have joined the Department of Justice in
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe Read More »
Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago. Behind all these suddenly loquacious machines, of course, are smart analytics that translate speech into text, text into intent and intent into appropriate responses. To sort out these new
New Forrester report: ‘Speech analytics has found its voice with AI’ Read More »
With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General Data Protection Regulation (GDPR) fully implemented, there’s yet another way for companies to be in breach
Now that GDPR is here, what do US companies do if they have a breach? Read More »
More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.” The effort actually involves several separate campaigns for Anheuser-Busch InBev, the world’s largest brewer and maker of Bud Light, Budweiser, Michelob
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign Read More »
