Channel: Martech: Analytics & Data

UK-based Volume releases tool for marketers to train NLP engines

A-From MTT, Channel: Martech: Analytics & Data, Martech: Chatbots /

Natural Language Processing engines are becoming common tools in marketing applications like chatbots, but they require training. UK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training and Testing-as-a-Service platform for natural language data models.” The platform — called QBox — helps marketers test whether […]

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JLINC launches an open consent-managing protocol

A-From MTT, Channel: Martech: Analytics & Data, GDPR - General Data Protection Regulation /

There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called JLINC offers another choice. Developed over the last three years, the protocol was launched May 25, the day that the consent-requiring General Data Protection Regulation (GDPR) went into effect. A

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Tobii Pro releases analytics for its eye-tracking + VR

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated grocery stores. But, Director of Research Tim Holmes told me, setting up the heat maps or tracking

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Is your marketing platform really intelligent?

Amazon: Amazon Echo, Analytics, Channel: Martech: Analytics & Data, Channel: Martech: Marketing, Content & Writing, Conversion Rate Optimization, Machine Learning & Artificial Intelligence, marketing automation, Sponsored Content /

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery

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LiveRamp adds outside quality scoring to its third-party data marketplace

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes

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Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape

A-From MTT, Channel: Martech: Analytics & Data /

When clouds take over, all the weather patterns change. That’s the clear subtext in the trends mapped out in this year’s version of the Internet Trends 2018 presentation from Kleiner Perkins Caufield Byers’s venture capitalist Mary Meeker, presented at Code Conference Wednesday. She points to the adoption of cloud computing — notably, the launch of

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How brands can find and keep customers without third-party data

A-From MTT, Channel: Martech: Analytics & Data /

If you come back in the next world as a kind of data, try to avoid coming back as third-party data. That’s because third-party data — collected in almost every way except a direct contact between a brand and its customers — is rapidly falling out of favor. It’s battling the new General Data Protection

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Questions remain about GDPR enforcement in the US as the compliance deadline inches closer

A-From MTT, Channel: Martech: Analytics & Data, gdpr, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling of European Union (EU) members’ data, will come into full force on May 25. But even with all the coverage — and there’s a lot — we’re still unclear as to how the

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Billboard-measuring Geopath enters the 21st century with new geolocation platform

A-From MTT, Channel: Martech: Analytics & Data, SEO BLOG /

As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness. This week, a 75-year-old nonprofit organization, Geopath, is releasing a new Insights Suite that is trying to bring more order

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