For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and Google. For those of you currently using Adobe Commerce Cloud (formerly Magento Commerce), omnichannel sales — and all the digital marketing collaboration that goes into it — might become easier to manage, thanks to new integration […]
It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I encounter hundreds of people of all ages walking through
Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 billion in 2019 on campaigns built from location-based data. However, not all geotargeting campaigns are created equal. Here’s what makes for successful location-based marketing,
Location-based marketing: What works and what doesn’t in a campaign Read More »
Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the retailer vertical. The new solutions are aimed at helping retailers deliver personalized recommendations, unify customer experiences across online and offline environments and more. What does it offer? Google Cloud for Retail includes
Google Cloud goes after commerce market with Cloud for Retail solutions Read More »
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000 — to programmatically buy display and video ads across Amazon sites
Amazon’s streamlines DSP usability as it continues ad biz ramp up Read More »
Many recommendation engines rely on patterns of consumer behavior — which are not very useful for new products that have no browsing or purchase histories. That’s the view of Carl Theobald, CEO of shopping personalization platform RichRelevance, which announced Monday enhancements that are designed to overcome this “cold start” problem on retailers’ sites. Understanding intent.
RichRelevance adds deep learning so new products can get recommended Read More »
London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile Pages, is an open-source initiative from Google that creates stripped-down HTML pages, so they will load more quickly on mobile devices than regular mobile web pages. Previously, manual construction. A publisher’s
Skimlinks launches automated affiliate links for AMP Read More »
Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no effortless endeavor and building a profitable brand is even more challenging. Transforming new visitors into loyal customers can sometimes seem to be a difficult feat, and a costly one at that.
3 powerful ways to maximize data to grow your e-commerce business Read More »
CES is not what it used to be. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event, which took place in Las Vegas for the past week, is now much more than a tradeshow. It’s an ode to today’s direct-to-consumer marketplace and technology providers, with
Everything is e-commerce: Big takeaways from CES Read More »
A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio. “A seismic advancement.” PWAs are browser-based, fast interactive experiences that resemble mobile apps, but do not require downloads. While the new PWA
Adobe adds a Progressive Web Apps builder to Magento Read More »
