Channel: Martech: Commerce

Salesforce launches Einstein Visual Search for retailer product discovery

A-From MTT, Channel: Martech: Commerce /

Salesforce is announcing Monday at the National Retail Federation (NRF) trade show several enhancements to its Commerce Cloud. The company says that retailers employing its Commerce Cloud sell $16 billion dollars of wares annually through more than 3,000 websites in more than five dozen countries. Visual Search, Recommendation Engine. Einstein Visual Search is now available […]

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Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

Channel: Martech: Commerce, Holiday Retailer, Holiday2018, Internet Marketing, Marketing Tools /

Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber Monday alone, according to Adobe. Still, it wasn’t all rosy. Issues such as lower average order values, higher cart

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Your customers aren’t waiting till Black Friday, neither should you

Black Friday & Cyber Monday, Channel: Martech: Commerce, Holiday Retailer /

You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, many consumers have been starting their shopping well ahead of the unofficial Black Friday kick off to the shopping season. The retail weekend bracketed by Black Friday and Cyber Monday

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Adobe completes Magento integration, aims to ‘make every moment shoppable’

A-From MTT, Adobe, Channel: Martech: Commerce /

In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating Magento into its Experience Cloud. In Adobe’s sky, there are clouds that contain other clouds. So, the Experience Cloud contains the Marketing Cloud, the Analytics Cloud, the Advertising Cloud — and, with the acquisition,

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Marketers prepare for changes in states’ sales tax nexus laws

A-Post to MarTech Today, Channel: Martech: Commerce, E-Commerce, Marketing Tools /

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain sales threshold to collect sales tax. It overruled a previous decision that took them off the hook from collecting sales tax from customers in states in which they did not have a physical presence

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Shopify now lets stores create AR experiences for iOS 12

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Commerce, E-Commerce, marketing automation, Marketing Tools /

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. Shopify AR provides businesses with a toolkit to create their own AR experiences, and includes

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Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

A-From MTT, Channel: Martech: Commerce /

Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will dive deeper into this topic in his presentation on “How IT and marketing can use microservices to peacefully co-exist and serve the needs of customers” at our MarTech

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Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent

Amazon, Amazon: Amazon Echo, Channel: Martech: Commerce /

Are people misrepresenting their virtual assistant behavior in surveys? Multiple consumer studies released over the past two years have found significant numbers of smart speaker owners are engaged in “voice commerce.” However, a new report, based apparently on internal Amazon data, argues that in fact, they’re not. The Information states that “… according to two

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Supreme Court reversal on state sales tax deals major blow to e-commerce businesses

A-Post to MarTech Today, Amazon, Channel: Martech: Commerce, E-Commerce /

More than 25 years ago, the US Supreme Court passed down a decision that would come to have far-reaching implications as e-commerce has evolved. The ruling in Quill v. Heitkamp in 1992 meant that online retailers without any physical presence in a state did not have to collect sales tax from customers in that state. Now,

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