When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. Here’s why. 1. We’re losing sleep trying […]
There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth spurts is far from coincidental as consumers adopt new behaviors through new platforms and devices, brands require new technologies to keep pace. For the chief marketing officer (CMO), that creates unprecedented opportunity, but it
A strong central stack of technology begins with the CMO Read More »
Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are performing? Are our ad budgets optimized and driving net-new revenue? Unfortunately, many marketing teams are still left with these questions unanswered. They’ve grown tired of media mark-ups and having their data hidden in
Taking your digital advertising in-house? Start with the right people and tech Read More »
The average company with 200 to 500 employees uses about 123 Software-as-a-Service (SaaS) applications these days. That’s part of the portrait of companies’ typical SaaS stacks, as depicted in the latest report on the topic from the New York City-based startup, Blissfully. While marketers’ software tools these days are almost entirely cloud-based, so are other
New report: Most companies have ‘orphaned’ SaaS apps in their stacks Read More »
There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it is now a significant concern for corporations and smaller businesses alike. From 2017 to 2018 alone, the number of cybersecurity merger and acquisition deals rose by 12 percent, thanks
Cybersecurity for marketers: Teamwork is key to protect data Read More »
Cloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s where startup Blissfully comes in. Founded in 2016, the New York City-based firm provides a platform for managing software-as-a-service (SaaS) applications for about 600 client companies, mostly mid-sized with 100 to 1000 employees.
Blissfully wants to make cloud app management as carefree as its name Read More »
From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends driving the Second Golden Age of MarTech.” Brinker
Scott Brinker lays out vision for Second Golden Age of MarTech Read More »
A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience. “The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a
New report: B2B digital transformation is more focused on customers than on efficiency Read More »
More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered by this dramatic growth? Smart speakers a good starting point A steep rise in the purchase of voice devices, as well as smart home devices like the Amazon-owned
Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm Gartner. But, says the report, titled “Predicts 2019: Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks
Gartner: What the post-disruptive marketing landscape will look like Read More »
