Channel: Martech: Marketing

Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

A-Post to MarTech Today, Adobe, Channel: Martech: Marketing, marketing automation, Marketing Tools /

Marketo June ’19 release notes are here with, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered […]

Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more Read More »

Salesforce announces Pardot Business Units for enterprise marketers

A-Post to MarTech Today, Analytics & Marketing Column, Channel: Martech: Marketing, Email Marketing Column /

Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an enterprise. The solution, announced Monday, aims to provide agile functionality and analytics to global marketing teams for account-based marketing efforts. The tool leverages Pardot Einstein, Salesforce’s AI, seeking to help sales and marketing teams

Salesforce announces Pardot Business Units for enterprise marketers Read More »

Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users

A-From MTT, Channel: Martech: Marketing, Email Marketing, marketing automation, Marketing Tools /

Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quarter of the year and will continue to be

Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users Read More »

WW employs Alexa, Google Home to help customers stick with their diet plans

A-From MTT, Channel: Martech: Marketing /

Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed dieting. The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their

WW employs Alexa, Google Home to help customers stick with their diet plans Read More »

Persado shares word-choice lessons from its AI-authoring platform

A-From MTT, Channel: Martech: Marketing /

New York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message Machine, is out with a white paper that shares some of its lessons learned. From January 2016 through last month, the company ran experiments to determine the most effective emotional words, descriptions and call-to-actions in

Persado shares word-choice lessons from its AI-authoring platform Read More »

SurveyMonkey buys Usabilla – Marketing Land

A-From MTT, Channel: Martech: Marketing /

Cloud-based survey provider SurveyMonkey is boosting its enterprise suite of voice-of-customer feedback services, with its announcement on Tuesday that it is acquiring Usabilla. “Website feedback collector.” Based in Amsterdam, Usabilla provides technology to collect user feedback in real-time for more than 450 enterprises in three dozen countries, including Lufthansa, Philips and Vodafone. The deal is

SurveyMonkey buys Usabilla – Marketing Land Read More »

MarTech Today research: Guide to picking an identity resolution platform

A-From MTT, Channel: Martech: Marketing /

With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate effectively across numerous channels and devices is growing exponentially. That fact is highlighted in our new report, MarTech Today Research’s “Enterprise

MarTech Today research: Guide to picking an identity resolution platform Read More »

Meet Unbounce’s drag-and-drop builder for AMP landing pages

A-From MTT, Accelerated Mobile Pages (AMPs), AMP: Accelerated Mobile Pages, Channel: Martech: Marketing, Content marketing, Google: Mobile, Marketing Tools, Mobile Marketing /

Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise. Why you should care Accelerated Mobile Pages effectively reduce mobile page load times and optimize the overall user experience on mobile devices, but creating AMP content can be time-intensive and usually takes the expertise

Meet Unbounce’s drag-and-drop builder for AMP landing pages Read More »

4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

A-From MTT, Channel: Martech: Marketing /

Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context and their particular needs. In other words, RTIM solutions are meant to power the anticipated customer experiences that users increasingly expect. But relatively few systems can smoothly integrate the massive data, broad functionality and

4 vendors land as leaders in Forrester’s Real-Time Interaction Management report Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com