Undoubtedly, you don’t need any new acronyms in your life. Even a short one like XR. XR stands for Extended Reality, and it’s being used as the superset of all those technologies that aim to change what we know as reality. In this article, part of our MarTech Landscape Series, we look at how this […]
MarTech Landscape: What is XR? Read More »
The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their competition, now is the time to get started with this new capability. As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the perception is that AI
Accelerating your AI journey — 5 steps to get CMOs started Read More »
Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant announced its second-biggest purchase ever after Whole Foods, the acquisition of video doorbell/smart home vendor Ring. And, in December, Amazon bought home security vendor Blink. What’s going on here? [Read the full article on MarTech
What’s the real strategy behind Amazon’s acquisition of Ring? Read More »
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens. As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has
The IVEP Association is readying an ambitious new smart video platform for web and TV Read More »
Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. This week, the Livonia, Michigan-based firm is launching
It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution to ad tech transparency, financial instability, personal data security and many of the other problems of the modern world. In an effort to bring the expectations a bit closer to
Here are the biggest myths about blockchains Read More »
There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all agree on that. According to IDC, the adoption of cognitive systems and AI will drive worldwide revenues from nearly $8 billion in 2016 to more than $47 billion in 2020. However, much of what
AI is here and now, and adoption is rising Read More »
The Adobe Sensei logo Adobe is adding more responsibilities to Sensei’s job description, announcing this week a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer. There’s Smart Tag, which can automatically add metadata keywords to images based not only on system-recognized logos, but
Adobe keeps Sensei busy with new content assignments Read More »
I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for the entire martech industry. There’s
Does trust matter more than growth? Salesforce’s Benioff thinks so. Read More »
When I saw this video of cadets helping each other scale a high wall, I was immediately struck by how planning, preparation and teamwork can clearly blow away making it up as you go. It’s a simple demonstration of the executional power of repeatable processes that can scale (pardon the pun). It reminded me a
There is no ‘I’ in successful ABM Read More »
