I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to music. The headlines all seem to report on the latest retail fatality, the next big thing to take ad tech by storm or speculation on someone’s love life in […]
Preventing a ‘Groundhog Day’ scenario Read More »
About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it really mean? No one really knew or knows. But of course, everyone threw the term around anyway. The way I saw it, omnichannel was a way to
We’ve got omnichannel all wrong Read More »
The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podman, a digital policy consultant (who also consults
Here are 9 misconceptions about GDPR Read More »
Technology in marketing abounds. Marketers use tools to send emails, track customer and prospect engagement and save preference information for future use. But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new solutions that will help them work smarter and reach leads more effectively, and successful
3 tips to make every martech implementation a success Read More »
Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests. Ultimately, this observed, real-world location data is the bridge that links a person’s online activities with their online
How location data accuracy leads to stronger personalization Read More »
Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS. A new Send-Time Optimization machine learning model determines the best day/time a user
Urban Airship adds predictive engagement, email & SMS Read More »
“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals. Nothing says commitment like an organizational chart, and we all know how challenging it is to develop a dedicated
Defining the new organizational structure Read More »
We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In today’s age of dynamic digital disruption, consumers are becoming not just more connected, but hyperconnected. The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected
A new era of personalization: The hyperconnected customer experience Read More »
As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a leverage point among large companies such as WhatsApp and Facebook. These conversational agents, using text or voice commands to answer queries or guide consumers with their purchases, serve as alternative solutions to customer service representatives. As Pete Rojwongsuriya
How companies are using chatbots for marketing: Use cases and inspiration Read More »
Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical application of the technology: chatbots. Bots are rapidly taking over customer service roles, with consumers unable to tell whether they’re communicating with a human or a computer in some cases. Chatbots deliver results that
Incorporating a chatbot? How to put the customer first Read More »
