Channel: Martech: Marketing

Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i…

Channel: Martech: Marketing, SEO BLOG /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events March 13-15, 2018: SMX West June 11-13, 2018: SMX Advanced × Attend SMX – Click Here […]

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It’s not the trend that you need to watch for. It’s the trend inside the trend.

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and they crash through you. And then you get sucker-punched by the hidden, smaller waves that come right after. It’s that way with trends

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Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…

Channel: Martech: Marketing, SEO BLOG /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events March 13-15, 2018: SMX West June 11-13, 2018: SMX Advanced × Attend SMX – Click Here

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Getting to know your B2B tech buyer

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with another lesson: You’re not addressing just one target, but a whole lineup of influencers and decision-makers who have a say in the sale. That’s because when

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AI marketing and the journey through the uncanny valley

Channel: Martech: Marketing, Chat & Text Messaging Apps, Internet Marketing, Machine Learning & Artificial Intelligence, marketing automation, Mobile Marketing, Retargeting & Remarketing, SEO BLOG, Sponsored Content, Statistics: Online Behavior /

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even

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Janrain launches Identity Groups for consumers

A-From MTT, Channel: Martech: Marketing, SEO BLOG /

Janrain took another step this week to go beyond its origins as a provider of social sign-ons. The consumer identity management provider launched its Identity Groups, which allow device and account owners to set up their own private groups, with various levels of access. Essentially, it’s a kind of consumer-controlled version of Microsoft’s Active Directory.

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How the end of net neutrality could affect online marketing

A-From MTT, Channel: Martech: Marketing, SEO BLOG /

The impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at Stanford Law School’s Center for Internet and Society and an expert on net neutrality. If the proposal from Federal Communications Commission (FCC) chairman Ajit Pai is approved at the agency’s December 14 meeting,

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Swrve adds support for OTT TV apps

A-From MTT, Channel: Martech: Marketing, marketing automation, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video /

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared

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