Channel: Martech: Marketing

Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i…

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It’s not the trend that you need to watch for. It’s the trend inside the trend.

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG / Good To SEO

It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and they crash through you. And then you get sucker-punched by the hidden, smaller waves that come right after. It’s that way with trends

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Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…

Channel: Martech: Marketing, SEO BLOG / Good To SEO

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The year in B2B marketing innovation

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.” For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light

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Getting to know your B2B tech buyer

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG / Good To SEO

I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with another lesson: You’re not addressing just one target, but a whole lineup of influencers and decision-makers who have a say in the sale. That’s because when

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2017: The year in martech

A-From MTT, Channel: Martech: Marketing, SEO BLOG / Good To SEO

After so many years of teases, we might as well call it. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human. Arguably, we turned the corner long ago, but let’s just say that we’ve been able to make out the actual curve in the last 12 months. It’s nowhere near marketing tools

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AI marketing and the journey through the uncanny valley

Channel: Martech: Marketing, Chat & Text Messaging Apps, Internet Marketing, Machine Learning & Artificial Intelligence, marketing automation, Mobile Marketing, Retargeting & Remarketing, SEO BLOG, Sponsored Content, Statistics: Online Behavior / Good To SEO

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even

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Janrain launches Identity Groups for consumers

A-From MTT, Channel: Martech: Marketing, SEO BLOG / Good To SEO

Janrain took another step this week to go beyond its origins as a provider of social sign-ons. The consumer identity management provider launched its Identity Groups, which allow device and account owners to set up their own private groups, with various levels of access. Essentially, it’s a kind of consumer-controlled version of Microsoft’s Active Directory.

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How the end of net neutrality could affect online marketing

A-From MTT, Channel: Martech: Marketing, SEO BLOG / Good To SEO

The impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at Stanford Law School’s Center for Internet and Society and an expert on net neutrality. If the proposal from Federal Communications Commission (FCC) chairman Ajit Pai is approved at the agency’s December 14 meeting,

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Swrve adds support for OTT TV apps

A-From MTT, Channel: Martech: Marketing, marketing automation, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video / Good To SEO

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared

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