Channel: Martech: Marketing

PullString drops text-based chat for voice conversations in its new platform

A-From MTT, Amazon, Amazon: Amazon Echo, Channel: Martech: Marketing, Chat & Text Messaging Apps, SEO BLOG /

The base of Amazon Echo, the smart speaker home of voice agent Alexa In September of last year, PullString announced its Author platform for developing text-based chatbots. A few months after the launch, the firm added the ability to create Skills — that is, conversational third-party applications — for Amazon’s Alexa voice agent. This week, […]

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Job titles matter more than you think

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the right people depends on your data quality and the tools set to achieve your goals. But there’s still a wrinkle when it comes to understanding data as it relates to roles inside the account. You

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Venzee launches the first middleware to optimize blockchain-bound data

A-From MTT, Blockchain, Channel: Martech: Marketing, SEO BLOG /

Since 2014, Venzee has been making its living as a data transformation platform between manufacturers, vendors and e-commerce retailers. That is, it helps prep and clean data so it can be used by those various players in the retail ecosystem for product information management, inventory management, time sheets, invoices and the like. This week, the

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Here’s how international firm Bynder is gearing up for GDPR

A-From MTT, Channel: Martech: Marketing, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

Digital asset management firm Bynder is almost ready for GDPR Day. That’s May 25, when the European Union’s General Data Protection Regulation goes into effect for companies doing business with EU citizens, wherever they are. We checked with the Amsterdam-based firm to see how it’s preparing for the biggest day in data privacy history. With

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Adobe launches Launch, its next-gen tag management platform

A-From MTT, Analytics, Analytics: Tag Management, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out

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Delivering great customer experiences doesn’t happen overnight

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

Marketers have a lot of different priorities these days. One thing that many of us have in common, however, is that we’re constantly seeking out ways to deliver better customer experiences across all touch points, from traditional to digital. If you find yourself nodding in agreement, the good news is, you’re in good company. About

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The cozy life of the mobile ad fraudster and how legit marketers can disrupt it

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

If you’ve been a member of the digital marketing industry, read any marketing publications, dialed into any partner calls, attended any relevant conferences and so on, I’m sure you’ve come across the industry’s hottest topic: fraud. Year over year, this topic has become synchronous with the industry, and it’s now just another talking point alongside

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The subtle ways advertisers target audiences — and why they shouldn’t

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers believed a brand would stick in the consciousness of the audience, eventually driving them to take action, such as a purchase, and ideally become a lifetime customer or subscriber. As advertising capabilities evolved, marketing

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