Are you tired of hearing how beacons are the next best thing? They’ll be the greatest because marketers can send real-time push alerts when someone walks through the door, right? I’m tired of those articles as well, and there’s a reason you hear much less about beacons than you did two years ago: Beacons lost […]
Reframe your thinking about the beacon opportunity Read More »
The ad tech space is consolidating. Fueled by competitive pressure from the likes of Facebook and Google, independent point solutions are being swept up into larger streamlined offerings that can compete with the tech giants in providing quality inventory at scale. While evidence of this trend can be found in every corner of the ecosystem,
Fraudsters don’t sleep, no matter who owns the tools to fight them Read More »
Over the past two years, there has been an explosion in the bidstream — or for the layman, the number of ad opportunities available for auction in real time has dramatically increased. This isn’t because there are suddenly more people on the planet, or users are visiting massively more pages, or the number of ads
If you listen to the buzz about the coming onset of the General Data Protection Regulation (GDPR), you might think you have to throw out all your brand’s tech and data and start over. But recent chats with two privacy-conscious managers — Episerver General Counsel and Vice President Peter Yeung and TrustArc Senior Global Privacy
Here’s why GDPR can drive the attitude shift that modern marketing needs Read More »
In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the
You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store, except it’s in a new Virtual Reality Shopper recently launched by System 1 Research. The research arm of the London-based marketing firm System 1 Group, System 1
System 1 Research launches a VR testing tool for shopping Read More »
Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s us — without even having to touch it. This brave new world of touchless, conversational interfaces will forever alter how we interact with our devices, with each other,
How conversational UIs are altering the marketing landscape Read More »
Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side of those who follow convention. Digital Darwinism is only accelerating, and those marketers who defy convention will shape the next generation. The good news
Why AI will help marketers usher in an era of extreme personalization Read More »
MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a
MailChimp adds Google Ads as it becomes a multichannel platform Read More »
Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of marketing’s contribution to the business are changing, shaking up the world of B2B marketing. Our strategies no longer focus solely on inbound marketing and generating (qualified) leads. Today, it’s about targeting the right accounts (new
Are you ready to evolve beyond marketing automation in the next era of B2B marketing? Read More »
