In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential customers have changed, and the CRM has incorporated many of those changes. The rise of social media and the importance of mobile, for instance, has […]
Marketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls “the next generation of customer data platforms.” Oracle Marketing Cloud VP Shashi Seth described the new CX Unity this way and as a “CDP-plus,” because it offers a unified data
If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. To
Autopilot debuts real-time collaborative customer journey map Read More »
Braze (formerly known as Appboy) has been broadening its scope since it was founded in 2011. It began as a mobile marketing and customer relationship platform and now, as it addresses other environments such as desktop websites and connected TV, it describes itself as an customer engagement platform. The New York City-based company has now
Braze launches an app ecosystem with more than 45 integrations Read More »
In its latest salvo against misleading political spam accounts, Facebook announced Thursday that it had removed 559 Pages and 251 accounts from its platform for creating inauthentic activity motivated by profit. Facebook removed Pages, groups and accounts that that were found to be created solely to stir up political debate from the U.S., Middle East,
Facebook purges 800 political spam Pages, accounts from its platform Read More »
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Read More »
Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the Noovie ARcade Halloween Experience, it will be available through Halloween night by National Cinemedia, which describes itself as the largest cinema advertising network in North America. Invading 20,800 screens. The rollout covers 20,800 screens
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson is designed to create an expanded platform for brands that can handle customer service, custom bot creation and more. What each company brings. Conversable founder and CEO Ben Lamm told me via email that his
LivePerson boosts its automated conversational capabilities with Conversable acquisition Read More »
Alistair Croll speaking at Martech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote presentation imploring marketers to be “a little evil.” Well, not “evil” in the sense of throwing a kitten out an open window. More like “subversion,” as in finding unused opportunities in platforms and thus gaining
