If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things that acted differently in different devices and screens. With PDFs, marketers — among others — could issue press releases, white papers, printable surveys, case histories and many other documents, confident that users would […]
Adobe makes its venerable PDF more collaborative Read More »
Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of bits or steps in a process, but of stories. That, essentially, was the key theme during the keynote presentations on Tuesday, opening this year’s
Message to marketers: Mind the customer before the tech Read More »
Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability. IBM is announcing the general availability of Watson Assistant for Marketing, a virtual agent it unveiled late last month. Via voice or text interaction, the Assistant lets marketers query the Watson Campaign Automation email and digital
Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release. Leveraging AI for account setup. Users can now employ AI from predictive lead scoring firm Mintigo to automatically build accounts
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable Read More »
Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference next week in Boston, where HubSpot VP Brinker is conference chair, he posted last month a thought piece on “The 4 Forces of Marketing Operations & Technology.”
For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Read More »
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there
Video platform Innovid launches first multi-platform OTT video-ad composing tool Read More »
Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC research director Gerry Murray and program vice president Melissa Webster in a blog post today, “solidifies Adobe’s position as the market leader in marketing campaign management.” “The
With Marketo mega-deal, Adobe’s reach just got a whole lot wider Read More »
When a smart speaker aggregates customer data, or a car dashboard highlights the nearest McDonalds, the marketer and the consumer assume the devices can be trusted. But recent research by Israeli security firm vpnMentor raises red flags about whether the Internet of Things could turn into the Internet of Spying Things. What vulnerabilities were discovered?
Security firm shows how a second-hand Amazon Echo can become a spy Read More »
In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How GDPR, privacy, identity and blockchain are shaping the next wave in martech evolution” at our
Gartner’s Andrew Frank: Third-party validation of brands, content is coming Read More »
Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI to its B2B marketing platform, Pardot. In the spring of last year, the company introduced High Velocity Sales, which offered several new features to help salespeople close deals faster. Several of
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot Read More »
