“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October. Like a good sidekick, artificial intelligence (AI) now and in the future can tackle all the dreary — and impossibly complex — […]
Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped
Podcasting continues its meteoric rise, creating more opportunities for marketers Read More »
What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can offer a few words of consolation — and then pass the conversation on to a human agent. The company is announcing this week that its AIVA virtual agent, released in the spring of
[24]7 launches ‘emotional intelligence’ for its virtual agent Read More »
In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest kind of customer service became the latest thing. This week, telco T-Mobile is launching a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems
T-Mobile whips out a new secret weapon for customer service: Humans Read More »
The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands can adapt to
Digitas report: Brand loyalty is at risk with voice-based purchases Read More »
After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data Privacy Regulation (GDPR) rules? That appears to be what’s happening with the Quantcast Choice consent management platform, at least for European Union (EU) domains. The San Francisco-based firm has announced that its
Quantcast reports more than 90% of visitors to EU domains grant GDPR consent Read More »
Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to their existing platforms. While ABM uses spears, the metaphor goes, traditional lead-based sales uses nets. In ABM, salespeople develop approaches, for instance, toward different IBM departments, focusing on their specific histories, needs and decision-making
Marketing analytics platform CaliberMind launches ABM Converter Read More »
CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can support online content and ads synchronized between multiple screens. Additionally, the new standards could make it much easier for marketers to track where their programs or ads appear, either on TV, over-the-top (OTT) TV, websites, apps
SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace Read More »
Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who answers a call, a handoff
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI Read More »
“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability. To help sort out the facilitating tools, Gartner has released its first Magic Quadrant report on Personalization Engines. (It’s available for free, with registration, from several of the vendors mentioned in the report, including Evergage
