Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving car: Tell it where you want to go, and then sit back and attend to […]
Why AI for PR may be different than AI for marketing Read More »
From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But these are the days of real-time delivery into millions of dynamic contexts, defined by surrounding content and challenged by viewing conditions. So, advertisers find themselves
Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution. Contact Center AI is built around its Dialogflow development suite for conversational agents, which was launched last fall and already in wide use. Dialogflow Enterprise Edition now has the ability to build AI-powered virtual
Google ups its AI services with new Contact Center solution and developer tools Read More »
A majority of companies will increase their martech spend in 2018, but they are struggling to keep the pace of their utilization in line with the speed of their investment, according to a new report out this week from communication firm Walker Sands. The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations”
Almost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say they will be compliant by year’s end — but only 20 percent believe they are now. So says “GDPR Compliance Status” (free, registration required), a new report based on a survey of 600 IT
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end Read More »
About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified
Why MediaMath ‘unjoined’ the Ad ID Consortium Read More »
Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups. Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which it employs various verification and testing tools. It describes itself as the largest such naming
Squadhelp adds AI to help invent successful brand names Read More »
Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 different models for measuring the impact of different marketing efforts. Senior Product Manager Trevor Paulsen pointed out via
Adobe adds Attribution IQ, travel industry features and smart speaker targeting Read More »
One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program off the ground. Too often, B2B marketers are scared off by consultants telling them that they need six months to undergo a change management exercise or an army of contractors or
How to create, operationalize and maintain a target account list Read More »
If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The key driver, of course, is the value of that term in the newly implemented General Data Protection Regulation (GDPR). To manage all those user consents, there’s now a new acronym:
MarTech Landscape: What is a consent management platform (CMP)? Read More »
