Channel: Martech: Sales

LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator

A-From MTT, Channel: Martech: Sales, LinkedIn, Marketing Tools / Good To SEO

LinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting tool. After completely overhauling the platform last year, LinkedIn is making it possible for users to share the Custom Lists they create between team members. The company has also added a new search exclusion filter […]

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InsideSales’ new study: AI is ‘becoming a way of life’ for sales

A-From MTT, Channel: Martech: Sales, Machine Learning & Artificial Intelligence / Good To SEO

From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com. “It’s becoming a way of life.” Out today, “State of Artificial Intelligence for Sales & Marketing/2018 Report” (free, registration required) shows “most people in the industry understand that AI truly enhances a sales rep’s role

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Marketing tools can be leveraged by sales teams, here’s how

Channel: Martech: Sales, Marketing Strategies Column / Good To SEO

Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is rarely using the content that the marketing team is creating – in fact, 90 percent of content developed for sales

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LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features

A-From MTT, Channel: Martech: Sales, LinkedIn, Marketing Tools / Good To SEO

Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. Alert

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With 600 vendors, sales tech landscape is 1/10 the size of martech – and still overwhelming

A-From MTT, Channel: Martech: Management, Channel: Martech: Sales, Marketing Tools, MarTech Conference / Good To SEO

Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and president of Smart Selling Tools. Instead of giving a majority of their time to selling, sales reps are having to update forecasts, client account records and other process-oriented tasks. Nardin says with

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Brainshark launches AI-powered analysis of sales reps’ self-assessment videos

A-From MTT, Channel: Martech: Sales, video / Good To SEO

Brainshark’s platform focuses on the training of sales reps, who often upload videos of themselves trying out elevator pitches or answering specific client questions. The problem, Senior Product Manager Mark Yacovone told me, was that Brainshark’s client companies said reps weren’t getting feedback fast enough because of the volume of videos or their supervisors’ schedules.

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6 ways ABM turns classical lead scoring on its head

A-From MTT, ABM: Account-Based Marketing, Channel: Martech: Sales, Martech Column, SEO BLOG / Good To SEO

One of the most amazing things about the Account-Based Marketing (ABM) revolution is that it’s really, finally, bringing sales and marketing teams together. That’s because ABM focuses both teams on exactly the same objective: improved sales results from a defined set of accounts. And while ABM can benefit from many of the tools in your total

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Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service

A-From MTT, Channel: Martech: Sales, SEO BLOG / Good To SEO

Zoho offers an expansive suite of tools for businesses, covering sales, marketing, customer support, finance and other necessities. This week, the company announced its first bot and launched an infrastructure service in support of apps made with its tools. The bot – or AI assistant, in the company’s description – is call Zia Voice, and

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Understanding how marketing and sales work together

A-From MTT, Channel: Martech: Sales, Martech Column, SEO BLOG / Good To SEO

Proper attribution is one of the biggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting on the impact of my team’s marketing efforts and dedicating resources toward the activities that drive the business. Our customers have the same imperative, which is why they invest in

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How to shake up conversions with stirring conversations

A-From MTT, Channel: Martech: Sales, Martech Column, Microsoft, Microsoft: Cortana, SEO BLOG / Good To SEO

Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to order pizza were by phone or on a website. Five years! It seems like forever ago. Now, Facebook stock has only gone up since its much-decried stock market debut, gifs are old

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