The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies. Those are some of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download […]
If any marketers feel their list of things to worry about is getting too short, here’s another one to add: Fake social media accounts. Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO. Except
Fake social accounts: Another problem for marketers to monitor Read More »
Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the days of “Mad Men” is the current importance of users who create and share content about your brand. A user passing around imagery showing a product being used, particularly if it comes with that user’s implied endorsement of
Vivoom turns user-generated content into user-created ads Read More »
Facebook CEO Mark Zuckerberg is making good on his assurance that he wants to be part of the time well spent movement, but instead of starting with Facebook, the company is bringing its first official time-well-spent feature to Instagram, a Facebook-owned app. Starting today, Instagram users will see a “You’re all caught up” message to
Instagram is testing a feature that allows users to add open-ended questions within Stories, making content on the app more interactive. Currently, the Facebook-owned app lets users post polls with multiple-choice answers. Users also have the option to direct message someone in response to a Story. By allowing open-ended questions within a Story, Instagram is
Instagram testing open-ended questions in Stories to make content more interactive Read More »
Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it is testing a new “Keyword Snooze” feature that will allow users to snooze posts with selected keywords or phrases for a 30-day period. “If you choose to ‘snooze’ a keyword,
Facebook’s data security issues have turned into a nonstop game of whack-a-mole. After having to alert 14 million users that their privacy settings had been switched to public because of a bug earlier this month, Facebook confirms it sent app analytics reports to people outside of the intended app development companies. “This week, an alarmed
Facebook’s latest data faux pas: app analytics reports sent to the wrong people Read More »
Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday. “We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward,” Keith Coleman, Twitter’s vice
Twitter announces changes to improve users’ experiences Read More »
Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly
Facebook’s dynamic ads for auto dealerships get new lead-gen features Read More »
In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The enterprise social community service said at the time that Klout could help its communities determine who has authenticated expertise when they deliver recommendations. Last week, Lithium announced it had decided to “sunset” the Klout service
Lithium will ‘sunset’ its Klout service on the day GDPR launches Read More »
