Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition. It initially tackles […]
Sprinklr adds AI to its customer experience platform Read More »
Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year ago.
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations Read More »
Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against
Quora’s ad pixel now supports multi-event conversion tracking Read More »
Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and booking.com. Consumer Reviews, says Product Marketing Director Austin Lytle in a blog announcement, “fuel decisions to buy,” because they provide others’
Spredfast adds reviews to the social channels in its dashboard Read More »
For over a decade, Brand Networks has offered a platform that provided its own tools for advertising on the major social networks. This week, the company is introducing Iris, a new platform that employs artificial intelligence to assist marketers’ campaigns, utilizing the existing ad-buying tools on Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. The strategy,
Brand Networks lets AI run social ads in its new platform Read More »
Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans like to talk about the commercials.
Going beyond Super Bowl engagement metrics to find what consumers really think Read More »
Developers can now access every tweet that has ever been published on the social media platform, TechCrunch reported today. The new Full-Archive Search is the latest API to provide increasingly broader access to archives since Twitter started working on this project at least seven years ago. Previously, only enterprise-level developers could access up to 30
Twitter gives developers full access to its entire archive of tweets Read More »
A multinational startup is planning on using blockchain-generated crytocurrency to pay its influencers — and to let its influencers pay their followers. Founded last year, the Warsaw-based indaHash has seven offices worldwide for its work with brands and 300,000+ influencers in about 70 markets, CEO and co-founder Barbara Soltysinska told me. A brand uses a
indaHash plans cryptocurrency to pay influencers and their followers Read More »
The signs of programmatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the full-stack reality and explore solutions that connect martech to ad tech and data to creative. At the same time, there are talented people within brands and agencies who have mastered
Capturing dark social activity can help brands avoid data commodification Read More »
If a picture is worth a thousand words, social media users are speaking volumes. People now share more than 3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was less than 500 million. Data also shows that social media users gravitate toward visual content:
How AI and image recognition are transforming social media marketing Read More »
